Maeda, writing as an artist and designer, a technologist, and a professor, discusses intuition and risk-taking, 'transparency', and all the things that a conversation can do that an email can't. In his transition from the Massachusetts Institute of Technolgy to The Rhode Island School of Design he finds that the most effective way to pull people together is not social networking but free food. Leading a team? The best way for a leader to leverage the collective power of a team is to reveal his or her own humanity. Written with Becky Beaumont Kate Rudd also performs on this audio No-one but John Maeda can give us the secrets of simplicity and the ower that comes through simply leading. This is a contemporary leader's handbook Beth Comstock, Chief Marketing Officer, GE